BIRMINGHAM, Ala. -- Three Southeastern Conference student-athletes were among 21 students from 12 schools across the country who recently participated in New York Fashion Week.
New York Fashion Week (NYFW) is the top event in the fashion industry that takes place twice a year in New York City. The unique academic enrichment program provided a behind-the-scenes look at the fashion industry, including entry into select runway shows, panel discussions and networking opportunities with industry leaders, as well as on-the-job shadowing with collegiate licensees.
Kelsey Oh (South Carolina softball), Hanna Powers (South Carolina equestrian) and Bailey Zimmerman (Arkansas women's basketball) took part in the event, in addition to four other students from SEC institutions.
The student-athletes experienced two NYFW runway shows, as well as backstage tours to observe the production and execution of a fashion show. In addition to the experiences at New York Fashion Week: The Shows, the group also spent time with key staff at sports fashion brands. They also had an opportunity to interact with designers and marketers.
The event was a collaboration between the 12 universities represented, Collegiate Licensing Company (CLC), the university's exclusive trademark licensing agency, and IMG's fashion events division.